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Marketing Manager – Financial Services

Written by Anton Murray Consulting on .

Location: Sydney

Salary description: Up to $90k base + super + annual bonus

  • $50-100k AUD Equivalent
  • Permanent
  • 3 to 7 years of experience

Our client is a leading provider of services to the Australian wealth management industry. They operate across a broad range of verticals including publishing, financial technology and data services.

Their Australian business is growing rapidly. To support this growth, they’ve created a new Marketing Manager position to help shape their business direction and improve their marketing communications.

The role will report to the Head of Data and work closely with global and local product and marketing teams.

The successful individual will be driven, organised and hands-on, taking responsibility for a P&L as well as all marketing elements across Australia/New Zealand.

The role will be responsible for building out their adviser proposition and attracting new readers to their Wealth Management focused publications including building and maintaining their subscriber database. You will also be developing and marketing their software proposition to advisers and wealth managers

Responsibilities

  • Produce and deliver a marketing plan to grow  presence within Australia’s financial services market -Liaising with both local and international teams.
  • Develop the customer database (breadth and depth) – executing campaigns to engage and grow the audience as appropriate.
  • Develop revenue generating marketing campaigns in support of our publishing and SaaS business.
  • Create and deliver  plans to grow the revenue generated by marketing activities (including Research reports and Online Subscriptions)
  • Measure and adjust campaign’s against agreed metrics to continually improve ROI.
  • Briefing and/or creating sales tools/materials.
  •  Monitor competitor’s activity to help differentiate marketing and communications efforts.
  • Manage our client communications program.
  • Continue to development the brands in Australia.
  • Oversee all marketing technology.
  • Responsible for two direct reports (One graphics designer and one oversee outsourced headcount in Manila for data gathering.) and contractors as required

Experience required

  • 3+ years Marketing experience ideally including proposition development/product launches. We are happy for people to learn about the wealth management sector on the job. 
  • Experience operating in publishing or fintech would be ideal.
  • Understanding of wealth management would be helpful.
  • Broad marketing skills including campaign management
  • Experience of CRM/ EDM tools.
  • Good influencing and communication skills to forge effective relationships with key stakeholders.
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