Swiftie economist predicts $400m economic boost from Eras tour

Posted by Anton Murray Consulting on 15 Feb, 2024

InvestorDaily

Termed Swiftonomics, the economic boost from Taylor Swift’s tour is now occupying the minds of Australian economists as the artist heads to Melbourne to kick-off the Australian leg of her tour. Taylor Swift has outgrown the music charts, firmly embedding herself in the financial sphere with the wild success of her global The Eras Tour. Her popularity globally has not only made her into a cultural phenomenon, a feat that has earned her a considerable buck, but it has had a direct impact on local economies worldwide – an impact that has prompted several world leaders to plead with the artist to bring her tour to their countries.

Taylor’s next stop is Melbourne, where she is due to perform for three nights before heading to Sydney for a further four shows. While Australia does need an economic boost, what it does not need is an inflationary spike, particularly given inflation is finally starting to trend down. AMP’s chief economist, Shane Oliver, a self-proclaimed Swiftie, predicts that Taylor’s tour will inject $400 million into the economy.

The rest of this article can be found at investordaily.com.au.

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