Swiftie economist predicts $400m economic boost from Eras tour

Posted by Anton Murray Consulting on 15 Feb, 2024


Termed Swiftonomics, the economic boost from Taylor Swift’s tour is now occupying the minds of Australian economists as the artist heads to Melbourne to kick-off the Australian leg of her tour. Taylor Swift has outgrown the music charts, firmly embedding herself in the financial sphere with the wild success of her global The Eras Tour. Her popularity globally has not only made her into a cultural phenomenon, a feat that has earned her a considerable buck, but it has had a direct impact on local economies worldwide – an impact that has prompted several world leaders to plead with the artist to bring her tour to their countries.

Taylor’s next stop is Melbourne, where she is due to perform for three nights before heading to Sydney for a further four shows. While Australia does need an economic boost, what it does not need is an inflationary spike, particularly given inflation is finally starting to trend down. AMP’s chief economist, Shane Oliver, a self-proclaimed Swiftie, predicts that Taylor’s tour will inject $400 million into the economy.

The rest of this article can be found at investordaily.com.au.

Latest market insights

Is there merit to bitcoin usurping gold allocations?

› Read more

Why fund managers need to adapt skills for competitive edge with AI

› Read more

Chair of $160bn fund appointed Australia’s new governor-general

› Read more

Perpetual welcomes new lead partner for wealth management business

› Read more

BlackRock advocates active management in new economic regime

› Read more

X feed

Is there merit to bitcoin usurping gold allocations?: https://ow.ly/n1xF50RbWvc

Why fund managers need to adapt skills for competitive edge with AI: https://ow.ly/bf0S50RbWu3

We are seeking candidates with experience in asset fund accounting/registry/investor relations. This role is to work closely with industry-leading Fund Managers, gaining exposure to global alternative asset market in a dynamic, high-performing team: https://ow.ly/h99W50RcO14

Chair of $160bn fund appointed Australia’s new governor-general: https://ow.ly/Z74P50RbWrN

Sign up to our newsletter

Sign up to our newsletter

"*" indicates required fields

By subscribing to our newsletter I agree to the collection, use and disclosure of my personal information in accordance with our Privacy Policy