Marketing Manager – Financial Services

Our client is a leading global financial services firm with a sizeable presence in Australia.  This Marketing Manager position is a challenging, hands-on role to lead the marketing for our client in Australia and New Zealand. The candidate will also work collaboratively with the other business lines and the Brand & Communications team based in Australia.

The candidate will be responsible for the development of the local marketing strategy and tactical implementation of the marketing activities to:

• Build a positive brand perception of our client in Australia and NZ, by using the funnel to create brand awareness, understanding, favourability and advocacy.
• Provide industry insights to clients, prospects, and market influencers as part of our long-term partnership approach to client relationships
• Create memorable engagement opportunities
• Create lead generation and client retention campaigns
• Deliver a multi-channel communication plan leveraging paid and unpaid media channels

Key Responsibilities 

Local marketing activities

• Develop the annual marketing strategy including development of themes where we want a strong voice, allocation of budget to most appropriate channels to deliver meaningful value to the business
• Implement the tactical activation of the plan to include a multi-channel communication approach in line with regional marketing ambitions and approved by the regional head of marketing and communications

Advertising, events, and sponsorship

• Actively identify relevant opportunities to engage with clients and prospects (industry events, and create a calendar of events)
• Event management from speaker liaison to venue/IT management

Content and Media Relations

• Identification of story angles, creation of press releases and use your good relationships with trade media journalists to create favourable coverage
• Ensures there is a regular pipeline of thought leadership articles, news and announcements for external audiences including trade media publications in Australia & New Zealand to maintain brand visibility

Online and social media marketing

• Writing social media posts (LinkedIn and Twitter) in collaboration with the social media team outside Australia, to ensure the region is well-presented and visible to clients/prospects
• Work with global website team to drive and increase traffic to website.

Reporting and analysis

• We are a team dedicated to continuous improvement to deliver value to the business. Therefore, the measurement of campaigns is critical to adjusting and improving our work.
• Compile and interpret insights and data to measure effectiveness of campaigns

Internal communications

• Create internal communications plan and activation of the plan including management of location manager town halls, announcements to support projects, intranet articles to raise the visibility of the AU/NZ teams inside and outside of the region, creation of videos, etc.
• Create visibility for global and regional leaders with local staff to create awareness and sense of engagement with global/regional strategic priorities

The Marketing Manager role is suited to a candidate wanting to take a leading and individual-contributor role in creating and delivering an outcomes-based marketing strategy for the Australia and NZ region.

Critical skills required

• Outstanding writing skills, capable of quickly producing compelling messages, be it for events invitations, emailing, social media, articles, awards submissions, key messages for press engagement, etc.
• Proven project management capabilities, able to manage a range of stakeholders and sometimes tight deadlines when developing several initiatives in parallel – be it client, industry or press events, publications, newsletters, etc.
• Strong interpersonal skills to foster dynamic interactions and momentum with the client development and product teams, whose contributions are key to successfully execute any type of marketing and communications activities
• Confidence interacting with multiple stakeholder across various levels of seniority
• Highly organised with excellent attention to detail
• Motivation and drive to see successful outcomes
• Sound understanding of design and presentation principles including marketing in a digital world
• Ability to adapt communications and to use new technology effectively

Experience and Qualifications required

• Trained in marketing e.g., a bachelor’s degree or equivalent. Preference for candidates who have completed the Mini-MBA in Marketing or Mini-MBA in Brand Management
• Financial services experience / interest, is highly advantageous
• Creative and able to come up with new ideas in the face of challenges
• Proactive, hands-on, and positive attitude