Labubu collectibles craze powers emerging markets gains

InvestorDaily

The performance highlights the growing strength of consumer companies in emerging markets, which are beginning to challenge US peers in both scale and investor interest. VanEck cross-asset specialist Anna Wu said Pop Mart’s trajectory illustrates the broader case for emerging markets equities, which are playing a bigger role in Australian investment portfolios. The VanEck Emerging Markets ETF (ASX: EMKT) returned 19.41 per cent in the 12 months to 31 July, outperforming the MSCI Emerging Markets Index by 56 basis points.

Pop Mart International Group Ltd is among the top five holdings of EMKT, with VanEck’s position valued at $7,069,942 as of 20 August 2025, representing 2.39 per cent of the fund’s net assets. Additionally, according to VanEck’s MSCI Multifactor Emerging Markets Equity ETF 2Q25 update, Pop Mart’s share price was a top performer over the quarter, rallying sharply on its outstanding 2024 results and continued momentum into 2025. “This performance was fuelled by robust demand for their ‘blind box’ collectibles, especially the Labubu series, which captured consumer attention both in China and overseas,” the update stated.

The rest of this article can be found at investordaily.com.au.