September 2015

Posted by Anton Murray Consulting on . Posted in 2015

Three Ways to Spring Clean Your Social Media Presence

With the blurred lines between the real and virtual world today, our social media presence is undeniably becoming the first impression for many potential employers. According to CareerBuilder’s Social Media Recruitment Survey, 53% of companies rely on social media as a screening tool, up from 39% and 43% in 2013 and 2014 respectively. Such figures remind us of the importance of online awareness, specifically regarding channels such as Facebook, Twitter and LinkedIn, that are predominately repurposed as a screening tool in the employment world.

In light of this increasing trend amongst recruitment and HR professionals, we have summarised a few ways to ensure your online accounts help rather than hurt your employability.

1. Google yourself
It may seem quite obvious but by Googling yourself you are able to see what online content is:
a) affiliated with you and;
b) accessible to the general public.

2. Amend privacy settings
From the above step you will be able to assess the degree to which the general public can view your social media accounts in order to see which of your accounts need a more in-depth review of their privacy settings. A helpful tool may be restricting tagging capabilities of others to prevent unprofessional content from being involuntarily shared on your behalf.

3. Play the Part
Indirect actions on social media such as ‘liking’ or ‘sharing’ posts may help potential employers gauge a candidate’s overall suitability to a firm’s corporate culture. CareerBuilder’s survey confirms this with 56% of employers admitting to researching candidates to find out more about their professional online persona. To use this to your advantage, ‘like’ and ‘follow’ brands and pages representative of the professional persona you wish to portray.

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